Status of Mac vs. PC battle: PC is Winning

Apple may have one of the most interesting and longest running ad campaigns in history, but it seems like Microsoft’s young Laptop Hunters ads are winning according to Brand Index.

The Laptop Hunter ads show regular people trying to find the perfect laptop within a certain price point and naturally the Laptop they choose is a PC. 

Based on daily interviews of 5,000 people, BrandIndex found the age group gave Apple its highest rating in late winter, when it notched a value score of 70 on a scale of -100 to 100 (a score of zero means that people are giving equal amounts of positive and negative feedback about a brand). But its score began to fall shortly after and, despite brief rallies, hovers around 12.4 today.

"It would be very unusual for Microsoft's score to be increasing this much and Apple's to be decreasing without some sort of event driving that, like a major campaign that's particularly successful," said Mr. Marzilli.

Microsoft gave credit the strong PC market, despite the recession, to the great success of the ad campaign. Microsoft said there was a 10% preference of Windows due to the ad campaign.