Ever since Microsoft announced they would be opening a chain of Microsoft stores we’ve been wondering how bad the stores are going to be. Well, according to a PowerPoint presentation which was leaked to Gizmodo, its not too bad. In fact it makes the Apple store seem boring.
The presentation is by Lippicott, a "design and brand strategy" consultant firm with extensive retail experience that it appears Microsoft has hired to help develop the store's concept, principles, and design. The presentation seems legitimate; and if its fake I congratulate the creator.
Microsoft will be taking the best things from the Apple store the Sony store and other retail outlets and bringing them all together in the Microsoft store. The main focuses are going to be Windows 7, Xbox, PCTV (Windows Media Center) Surface and Windows Mobile.
Here are some highlights of the slideshow:
•There's going to be a Digital Media Wall--a massive screen--that wraps around the entire store, which you can see in some of the slides
• Lots of Surface demos
• Stage areas for Windows 7, Windows Media Center (PCTV), Windows Mobile and netbooks
• Their take on the Genius Bar is the Answers Bar (or Guru Bar, depending on which slide you look at, showing it's slightly up in the air, though we prefer Answers Bar since its sounds like slightly less of a Genius Bar ripoff)
• They're already planning out huge demos and events around Project Natal and their secret mobile project Pink
• A fancy Microsoft shopping bag
• You can pay to have your birthday party at the Microsoft Store.
You can check out the slides below:
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