Microsoft's Chief Operating Office, Kevin Turner told audience members during his Worldwide Partner Conference keynote told his employees about how Apple's lawyers wanted Microsoft to take down their Laptop Hunter ads. Here's the story he told.
And so we've been running these PC value ads. Just giving people saying, hey, what are you looking to spend? "Oh, I'm looking to spend less than $1,000." Well we'll give you $1,000. Go in and look and see what you can buy. And they come out and they just show them. Those are completely unscripted commercials.
And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. (Applause.)
I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we're just going to keep running them and running them and running them.
The whole keynote is available on Microsoft Presspass.
The most recent Laptop features Matt and Olivia, who were looking for a $700 laptop that they can use to share photos. It needs to have a large screen and great battery life, and of course they find their dream machine:
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