Microsoft Opening Retail Stores Beside Apple Stores

Microsoft has acknowledged that Apples retail stores is a huge threat to Microsoft's business. Microsoft COO Kevin Turner announced that this fall, Microsoft will launch a chain of retail stores, which will be located right next door Apple stores.

And stay tuned, because we're going to have some retail stores opened up that are opened up right next door to Apple stores this fall. Stay tuned, just stay tuned. – Microsoft COO Kevin Turner

 

There are no details about the actual strategy except that it will start happening this fall. I can't wait. I love this kind of war.